Now, marketing teams are known for coming up with some pretty off-the-wall things. Our company manufactured cabinetry and we were passionate about showcasing kitchens and bathrooms in unusual and creative ways. Want your kitchen to be THE showpiece of your home? We made it look like it was part of a fashionista lifestyle. Need space for multiple generations to work in the kitchen at the same time? We figured out how Mom, Dad, Grandma, two kids and dog could co-exist happily and realistically. Trying to show rigorous quality testing? How about putting Labrador retriever puppies in an ad with a tagline that says “lab-tested?” We even produced an MTV-style music video. As long as we honored our brands and remembered that we needed to actually support sales at the end of the day, she supported our creativity.